Amelia Showalter Director of Digital Analytics, Obama for America 2012, USA
Amelia Showalter served as Director of Digital Analytics on Barack Obama’s 2012 presidential campaign. She led a cutting-edge Digital Analytics team that designed and implemented hundreds of experiments to improve the performance of all types of digital outreach. From long-term experiments for determining ideal email frequency to short-term tests optimizing all visual aspects of digital outreach, these experiments led to tens of millions of dollars in added revenue for the campaign. Showalter raised standards for data quality and statistical validity in the Obama campaign’s digital testing process.
Prior to her position at the Obama campaign, Showalter was a political consultant and provided strategic analysis and micro-targeting models to dozens of campaigns and organizations in the progressive political sphere. Showalter served as Director of Media Strategies with Changing Targets Media from 2009-2010, developing innovative television targeting tools for campaigns at the local, Congressional, and statewide levels. In 2011, Showalter became an expert in redistricting analysis, using advanced Monte Carlo simulation techniques to accurately predict Oregon’s legislative outcomes a year and a half in advance of the elections.
Originally from Olympia, Washington, Showalter graduated with honors from Harvard University and later from Harvard’s Kennedy School of Government with a Master’s degree in Public Policy. After the 2012 election, Bloomberg BusinessWeek named Amelia one of the “most eligible hires in techdom.”
Amelia is also the co-founder and past President of DC State Fair.